The 7th Annual Consumer Wine Awards will take place on Saturday, April 11, at the McClellan Conference Center in Sacramento.
The new location for the 2015 event is the result of a partnership with the Sacramento Convention and Visitors Bureau (SCVB). The Consumer Wine Awards will add another, and significantly larger, wine-focused attraction to Sacramento’s Farm-to-Fork events resume.
The initial awards, held in Lodi, marked a new approach to wine competitions by having consumer wine evaluators, rather than just professional judges, assess wines. Wine professionals and specially trained wine judges are not allowed.
This format continues in Sacramento for 2015, with consumer wine evaluators assessing the categories of which they would be most inclined to buy and enjoy. Sweet wine lovers will evaluate sweet wines, chardonnay devotees will weigh in on which Chardonnays capture their attention, and big red wine enthusiasts will taste and assess a range of the intense wines they love. The sensitivity and preferences assessment for Consumer Wine Evaluators is conducted via MyVinotype.com and is also part of a larger, ongoing study of wine consumer preferences, attitudes and behaviors.
As a special bonus, the Consumer Wine Awards also includes consumer seminars and tastings where participants can learn more about how individual taste sensitivity shapes wine preferences.