Consumer Wine Awards

  • Venue:
    McClellan Conference Center
  • Time:
    All day event
  • Address:
    5411 LUCE AVENUE
    Sacramento, CA, 95652
  • Cost:



The 7th Annual Consumer Wine Awards will take place on Saturday, April 11, at the McClellan Conference Center in Sacramento.

The new location for the 2015 event is the result of a partnership with the Sacramento Convention and Visitors Bureau (SCVB). The Consumer Wine Awards will add another, and significantly larger, wine-focused attraction to Sacramento’s Farm-to-Fork events resume.

The initial awards, held in Lodi, marked a new approach to wine competitions by having consumer wine evaluators, rather than just professional judges, assess wines. Wine professionals and specially trained wine judges are not allowed.

This format continues in Sacramento for 2015, with consumer wine evaluators assessing the categories of which they would be most inclined to buy and enjoy. Sweet wine lovers will evaluate sweet wines, chardonnay devotees will weigh in on which Chardonnays capture their attention, and big red wine enthusiasts will taste and assess a range of the intense wines they love. The sensitivity and preferences assessment for Consumer Wine Evaluators is conducted via and is also part of a larger, ongoing study of wine consumer preferences, attitudes and behaviors.

As a special bonus, the Consumer Wine Awards also includes consumer seminars and tastings where participants can learn more about how individual taste sensitivity shapes wine preferences.

General Admission / Seminar Tickets

Click here for a full Schedule of Events


  1. juri mccorkle
    February 10, 2015 at 10:33 am

    we would love to participate, and we’re wondering if we have to be there to participate, since we have several other events that weekend. Please let us know

      February 16, 2015 at 2:07 pm

      You do not need to be there to submit your wines. There are, however opportunities to show your wines at the event, as well as at the Grape Escape on June 6th.