Our Mission: Is to explore and introduce new ways to understand, embrace, engage, and cultivate wine and to create a more sustainable and healthy wine industry.
Our Goal: Is to provide wineries an opportunity to showcase their wines with other wines from around the world to independent, sophisticated wine consumers - selected based on criteria developed by Diversity Wine Awards to determine wine preferences on personal, psychological, and physiological traits - who will evaluate all wines and offer direct feedback and recommendations to other consumers who share similar affinities and passions.
What this is About: This is the sixth year for the Consumer Wine Awards, and the ninth year of a series of tasting events designed to refine and improve the consumer wine evaluation process and to expose wine enthusiasts to unique wines. Proceeds from the event are used by Rotary for local and international service projects. The Consumer Evaluators assessing the wines in each category will be the very consumers who are most inclined to buy and enjoy the wines of that category. Consumers interested in becoming Evaluators for the Consumer Wine Awards CLICK HERE!
We are conducting several formal research projects that are at the core of both our methods for assessing the wine as well as creating innovative ways to provide consumers with an alternative means for confidently exploring and enjoying new wines and supplying wineries with this data collected to assist in the marketing and selling of their wine.
March 8, 2014
Last day for accepting entry forms, fees, and wines
March 22, 2014
Competition to be held Lodi Grape Festival
April 19, 2014
Awards Dinner will be held at the Lodi‘s Historic Woman’s Club